JoeyBra An iPhone Pocket in Your Bra

Maybe you are going out on a night on the town with a small dress and no pockets, where do you put your iPhone? Or for that matter, how about lipstick or your ID and credit card?

The project which is featured on Kickstarter currently has 12 backers and is the product of two students from the University of Washington called Kyle and Mariah. And apparently they did what they claim to be enough research before starting to create the JoeyBra.